Created at 02/17/2023 14:52
Logo concept color brand colours
- Metallic Orange#e96812
- Sunset Orange#fb5454
- Dark Imperial Blue#04147b
- Blue Yonder#5a6ca8
- Jet Stream#bccad1
- Deep Koamaru#353068
The palette consists of Light, Dark colors. Accent colors Sunset Orange #fb5454 and Dark Imperial Blue #04147b. Palette has Warm, Cool colors temperature.
By lightness, this palette runs from #04147B (darkest) to #BCCAD1 (lightest). The lightness range is moderate.
Saturation is mixed — some muted swatches and some vivid accents.
Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).
Overall temperature among swatches leans cool.
HEX codes (sorted): #04147B, #353068, #5A6CA8, #BCCAD1, #E96812, #FB5454
Palette Logo concept color brand colours has combination of 6 codes colors:
HEX: #e96812, RGB: (233, 104, 18); HEX: #fb5454, RGB: (251, 84, 84); HEX: #04147b, RGB: (4, 20, 123)
HEX: #5a6ca8, RGB: (90, 108, 168); HEX: #bccad1, RGB: (188, 202, 209); HEX: #353068, RGB: (53, 48, 104)
Simplified version of palette colors
Shade of chocolate, Tint of tomato, Tint of midnightblue, Shade of royalblue, Shade of Silver, Tint of darkslateblue
Color scheme was created by hex
Colors codes in palette
Logo concept color brand colours color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #e96812 | #e96812 | RGB(233, 104, 18) | Metallic Orange | — |
| #fb5454 | #fb5454 | RGB(251, 84, 84) | Sunset Orange | — |
| #04147b | #04147b | RGB(4, 20, 123) | Dark Imperial Blue | — |
| #5a6ca8 | #5a6ca8 | RGB(90, 108, 168) | Blue Yonder | — |
| #bccad1 | #bccad1 | RGB(188, 202, 209) | Jet Stream | — |
| #353068 | #353068 | RGB(53, 48, 104) | Deep Koamaru | — |
Color Palette Contrast
6 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#e96812 | #fb5454 | 1 |
#e96812 | #5a6ca8 | 1.55 |
#e96812 | #bccad1 | 1.93 |
#fb5454 | #5a6ca8 | 1.56 |
#fb5454 | #bccad1 | 1.92 |
#04147b | #353068 | 1.27 |
Image palette Logo concept color brand colours png
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