Logo marketing branding design colors

Created at 02/23/2023 09:52

The palette consists of Light, Semi dark colors. Accent colors Turquoise Blue #05efef and Gray #444444. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #444444 (darkest) to #05EFEF (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 2 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 9°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #0594AC, #05EFEF, #444444, #68CACF, #7C848C, #AABEBF

Palette Logo marketing branding design colors combines 6 color codes:

HEX: #05efef, RGB: (5, 239, 239); HEX: #68cacf, RGB: (104, 202, 207); HEX: #0594ac, RGB: (5, 148, 172)

HEX: #7c848c, RGB: (124, 132, 140); HEX: #aabebf, RGB: (170, 190, 191); HEX: #444444, RGB: (68, 68, 68)

Simplified version of palette colors

Shade of Cyan, Tint of Medium Turquoise, Shade of Cadet Blue, Shade of Light Slate Gray, Shade of Light Blue, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Logo marketing branding design colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#05efef	#05efef	RGB(5, 239, 239)	Turquoise Blue	—
#68cacf	#68cacf	RGB(104, 202, 207)	Sea Serpent	—
#0594ac	#0594ac	RGB(5, 148, 172)	Blue (Munsell)	—
#7c848c	#7c848c	RGB(124, 132, 140)	Old Silver	—
#aabebf	#aabebf	RGB(170, 190, 191)	Opal	—
#444444	#444444	RGB(68, 68, 68)	Gray	Goshawk Grey

8 color pairs have low contrast and need improvement which may impact readability.