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Created at 04/13/2023 13:37
Branding marketing logo design startup palette
- Orioles Orange#f25211
- Lavender Indigo#9c68f8
- UP Maroon#72180f
- Olive Green#a4b24f
- Dark Vanilla#d1c4ab
- Rifle Green#444c2c
The palette consists of Light, Dark colors. Accent colors Lavender Indigo #9c68f8 and Olive Green #a4b24f. Palette has Warm, Cool, Neutral colors temperature.
By lightness, this palette runs from #444C2C (darkest) to #D1C4AB (lightest). The lightness range is moderate.
Saturation is mixed — some muted swatches and some vivid accents.
Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).
Overall temperature among swatches leans warm.
HEX codes (sorted): #444C2C, #72180F, #9C68F8, #A4B24F, #D1C4AB, #F25211
Palette Branding marketing logo design startup palette has combination of 6 codes colors:
HEX: #f25211, RGB: (242, 82, 17); HEX: #9c68f8, RGB: (156, 104, 248); HEX: #72180f, RGB: (114, 24, 15)
HEX: #a4b24f, RGB: (164, 178, 79); HEX: #d1c4ab, RGB: (209, 196, 171); HEX: #444c2c, RGB: (68, 76, 44)
Simplified version of palette colors
Shade of orangered, Shade of mediumpurple, Shade of Maroon, Tint of darkkhaki, Shade of tan, Tint of darkolivegreen
Color scheme was created by hex
Colors codes in palette
Branding marketing logo design startup palette color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #f25211 | #f25211 | RGB(242, 82, 17) | Orioles Orange | — |
| #9c68f8 | #9c68f8 | RGB(156, 104, 248) | Lavender Indigo | — |
| #72180f | #72180f | RGB(114, 24, 15) | UP Maroon | — |
| #a4b24f | #a4b24f | RGB(164, 178, 79) | Olive Green | — |
| #d1c4ab | #d1c4ab | RGB(209, 196, 171) | Dark Vanilla | — |
| #444c2c | #444c2c | RGB(68, 76, 44) | Rifle Green | — |
Color Palette Contrast
5 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#f25211 | #9c68f8 | 1.04 |
#f25211 | #a4b24f | 1.51 |
#9c68f8 | #a4b24f | 1.57 |
#72180f | #444c2c | 1.24 |
#a4b24f | #d1c4ab | 1.34 |
Image palette Branding marketing logo design startup palette png
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