Logo business brand identity branding

Created at 02/23/2023 13:35

The palette consists of Semi dark, Light colors. Accent colors Crimson #d21636 and Liberty #5464b2. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #64272D (darkest) to #CEBA99 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 52% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #5464B2, #64272D, #654A32, #94A4F3, #CEBA99, #D21636

Palette Logo business brand identity branding combines 6 color codes:

HEX: #d21636, RGB: (210, 22, 54); HEX: #94a4f3, RGB: (148, 164, 243); HEX: #64272d, RGB: (100, 39, 45)

HEX: #5464b2, RGB: (84, 100, 178); HEX: #ceba99, RGB: (206, 186, 153); HEX: #654a32, RGB: (101, 74, 50)

Simplified version of palette colors

Shade of Crimson, Tint of Cornflower Blue, Tint of Maroon, Shade of Slate Blue, Tint of Tan, Shade of Saddle Brown

Color scheme was created by palettespicker

Color codes in palette

Logo business brand identity branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#d21636	#d21636	RGB(210, 22, 54)	Crimson	—
#94a4f3	#94a4f3	RGB(148, 164, 243)	Jordy Blue	—
#64272d	#64272d	RGB(100, 39, 45)	Brown Chocolate	—
#5464b2	#5464b2	RGB(84, 100, 178)	Liberty	—
#ceba99	#ceba99	RGB(206, 186, 153)	Tan	—
#654a32	#654a32	RGB(101, 74, 50)	Coffee	—

5 color pairs have low contrast and need improvement which may impact readability.