Business logo brand identity vector design palette

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Created at 03/10/2020 09:34

The palette consists of Light, Semi dark colors. Accent colors #5cd4d4 and #f5f0c3. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #225C64 (darkest) to #F5F0C3 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

A varied palette: its hues are spread across about 133° of the color wheel.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #225C64, #3C7C84, #5CD4D4, #788976, #BEC49C, #F5F0C3

Palette Business logo brand identity vector design palette combines 6 color codes:

HEX: #5cd4d4, RGB: (92, 212, 212); HEX: #f5f0c3, RGB: (245, 240, 195); HEX: #225c64, RGB: (34, 92, 100)

HEX: #788976, RGB: (120, 137, 118); HEX: #bec49c, RGB: (190, 196, 156); HEX: #3c7c84, RGB: (60, 124, 132)

Simplified version of palette colors

Tint of Medium Turquoise, Shade of Lemon Chiffon, Tint of Dark Slate Gray, Tint of Grey, Tint of Dark Khaki, Tint of Teal

Color scheme was created by colorswall

Color codes in palette

Business logo brand identity vector design palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#5cd4d4	#5cd4d4	RGB(92, 212, 212)	—	—
#f5f0c3	#f5f0c3	RGB(245, 240, 195)	—	—
#225c64	#225c64	RGB(34, 92, 100)	—	—
#788976	#788976	RGB(120, 137, 118)	—	—
#bec49c	#bec49c	RGB(190, 196, 156)	—	—
#3c7c84	#3c7c84	RGB(60, 124, 132)	—	—

5 color pairs have low contrast and need improvement which may impact readability.