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Created at 02/25/2023 23:06
Modern logo design mark branding identity hex colors
- Yellow (Munsell)#ebc20b
- Brilliant Azure#459af5
- Dark Cornflower Blue#1d4e82
- Liberty#524b9d
- Blue Bell#aca3cc
- Yankees Blue#212c43
The palette consists of Light, Semi dark, Dark colors. Accent colors Yellow (Munsell) #ebc20b and Brilliant Azure #459af5. Palette has Warm, Cool colors temperature.
By lightness, this palette runs from #212C43 (darkest) to #ACA3CC (lightest). The lightness range is moderate.
Saturation sits in a moderate mid-range.
Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).
Overall temperature among swatches leans cool.
HEX codes (sorted): #1D4E82, #212C43, #459AF5, #524B9D, #ACA3CC, #EBC20B
Palette Modern logo design mark branding identity hex colors has combination of 6 codes colors:
HEX: #ebc20b, RGB: (235, 194, 11); HEX: #459af5, RGB: (69, 154, 245); HEX: #1d4e82, RGB: (29, 78, 130)
HEX: #524b9d, RGB: (82, 75, 157); HEX: #aca3cc, RGB: (172, 163, 204); HEX: #212c43, RGB: (33, 44, 67)
Simplified version of palette colors
Tint of gold, Shade of dodgerblue, Tint of darkslateblue, Shade of darkslateblue, Tint of thistle, Shade of midnightblue
Color scheme was created by bad_colors
Colors codes in palette
Modern logo design mark branding identity hex colors color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #ebc20b | #ebc20b | RGB(235, 194, 11) | Yellow (Munsell) | — |
| #459af5 | #459af5 | RGB(69, 154, 245) | Brilliant Azure | — |
| #1d4e82 | #1d4e82 | RGB(29, 78, 130) | Dark Cornflower Blue | — |
| #524b9d | #524b9d | RGB(82, 75, 157) | Liberty | — |
| #aca3cc | #aca3cc | RGB(172, 163, 204) | Blue Bell | — |
| #212c43 | #212c43 | RGB(33, 44, 67) | Yankees Blue | — |
Color Palette Contrast
6 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#ebc20b | #459af5 | 1.7 |
#ebc20b | #aca3cc | 1.38 |
#459af5 | #aca3cc | 1.23 |
#1d4e82 | #524b9d | 1.15 |
#1d4e82 | #212c43 | 1.63 |
#524b9d | #212c43 | 1.89 |
Image palette Modern logo design mark branding identity hex colors png
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