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Created at 02/26/2023 10:22
Marketing packaging branding brand identity colours
- Crimson#d21636
- Light Cobalt Blue#94a4ef
- Brown Chocolate#63292e
- UCLA Blue#4c5c99
- Dark Vanilla#cfba9a
- Coffee#644b33
The palette consists of Light, Semi dark colors. Accent colors Crimson #d21636 and Light Cobalt Blue #94a4ef. Palette has Warm, Cool colors temperature.
By lightness, this palette runs from #63292E (darkest) to #94A4EF (lightest). The lightness range is moderate.
Saturation sits in a moderate mid-range.
Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).
Overall temperature among swatches leans warm.
HEX codes (sorted): #4C5C99, #63292E, #644B33, #94A4EF, #CFBA9A, #D21636
Palette Marketing packaging branding brand identity colours has combination of 6 codes colors:
HEX: #d21636, RGB: (210, 22, 54); HEX: #94a4ef, RGB: (148, 164, 239); HEX: #63292e, RGB: (99, 41, 46)
HEX: #4c5c99, RGB: (76, 92, 153); HEX: #cfba9a, RGB: (207, 186, 154); HEX: #644b33, RGB: (100, 75, 51)
Simplified version of palette colors
Tint of crimson, Shade of cornflowerblue, Shade of Maroon, Shade of darkslateblue, Shade of tan, Tint of saddlebrown
Color scheme was created by bad_colors
Colors codes in palette
Marketing packaging branding brand identity colours color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #d21636 | #d21636 | RGB(210, 22, 54) | Crimson | — |
| #94a4ef | #94a4ef | RGB(148, 164, 239) | Light Cobalt Blue | — |
| #63292e | #63292e | RGB(99, 41, 46) | Brown Chocolate | — |
| #4c5c99 | #4c5c99 | RGB(76, 92, 153) | UCLA Blue | — |
| #cfba9a | #cfba9a | RGB(207, 186, 154) | Dark Vanilla | — |
| #644b33 | #644b33 | RGB(100, 75, 51) | Coffee | — |
Color Palette Contrast
6 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#d21636 | #4c5c99 | 1.18 |
#d21636 | #644b33 | 1.5 |
#94a4ef | #cfba9a | 1.26 |
#63292e | #4c5c99 | 1.74 |
#63292e | #644b33 | 1.37 |
#4c5c99 | #644b33 | 1.27 |
Image palette Marketing packaging branding brand identity colours png
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