Marketing packaging branding brand identity colours
- Crimson#d21636
- Light Cobalt Blue#94a4ef
- Brown Chocolate#63292e
- UCLA Blue#4c5c99
- Dark Vanilla#cfba9a
- Coffee#644b33
Created at 02/26/2023 10:22
The palette consists of Semi dark, Light colors. Accent colors Crimson #d21636 and Light Cobalt Blue #94a4ef. Palette has Warm, Cool colors temperature.
By lightness, this palette runs from #63292E (darkest) to #CFBA9A (lightest). The lightness range is moderate.
Saturation sits in a moderate mid-range, averaging 50% across the palette.
Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.
Overall temperature among swatches leans warm (4 of 6).
HEX codes (sorted): #4C5C99, #63292E, #644B33, #94A4EF, #CFBA9A, #D21636
Palette Marketing packaging branding brand identity colours combines 6 color codes:
HEX: #d21636, RGB: (210, 22, 54); HEX: #94a4ef, RGB: (148, 164, 239); HEX: #63292e, RGB: (99, 41, 46)
HEX: #4c5c99, RGB: (76, 92, 153); HEX: #cfba9a, RGB: (207, 186, 154); HEX: #644b33, RGB: (100, 75, 51)
Simplified version of palette colors
Shade of Crimson, Tint of Cornflower Blue, Tint of Maroon, Tint of Dark Slate Blue, Tint of Tan, Shade of Saddle Brown
Color scheme was created by bad_colors
Color codes in palette
Marketing packaging branding brand identity colours color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
|---|---|---|---|---|
| #d21636 | #d21636 | RGB(210, 22, 54) | Crimson | — |
| #94a4ef | #94a4ef | RGB(148, 164, 239) | Light Cobalt Blue | — |
| #63292e | #63292e | RGB(99, 41, 46) | Brown Chocolate | — |
| #4c5c99 | #4c5c99 | RGB(76, 92, 153) | UCLA Blue | — |
| #cfba9a | #cfba9a | RGB(207, 186, 154) | Dark Vanilla | — |
| #644b33 | #644b33 | RGB(100, 75, 51) | Coffee | — |
Color Palette Contrast
6 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
|---|---|---|
#d21636 | #4c5c99 | 1.18 |
#d21636 | #644b33 | 1.5 |
#94a4ef | #cfba9a | 1.26 |
#63292e | #4c5c99 | 1.74 |
#63292e | #644b33 | 1.37 |
#4c5c99 | #644b33 | 1.27 |
Image palette Marketing packaging branding brand identity colours png
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