Corporate identity brand branding colors palette
- Palatinate Blue#2444ef
- Lavender Indigo#9964f4
- Indigo Dye#0c2097
- Café Au Lait#a27a62
- Lilac#c4afcb
- Van Dyke Brown#65452f
Created at 03/03/2023 19:26
The palette consists of Semi dark, Light, Dark colors. Accent colors Lavender Indigo #9964f4 and Van Dyke Brown #65452f. Palette has Cool, Warm colors temperature.
By lightness, this palette runs from #0C2097 (darkest) to #C4AFCB (lightest). The lightness range is moderate.
Saturation is mixed — 2 muted and 3 vivid out of 6 colors.
Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.
Overall temperature among swatches leans cool (4 of 6).
HEX codes (sorted): #0C2097, #2444EF, #65452F, #9964F4, #A27A62, #C4AFCB
Palette Corporate identity brand branding colors palette combines 6 color codes:
HEX: #2444ef, RGB: (36, 68, 239); HEX: #9964f4, RGB: (153, 100, 244); HEX: #0c2097, RGB: (12, 32, 151)
HEX: #a27a62, RGB: (162, 122, 98); HEX: #c4afcb, RGB: (196, 175, 203); HEX: #65452f, RGB: (101, 69, 47)
Simplified version of palette colors
Tint of Blue, Shade of Medium Purple, Tint of Dark Blue, Shade of Rosy Brown, Shade of Thistle, Shade of Saddle Brown
Color scheme was created by raccoon
Color codes in palette
Corporate identity brand branding colors palette color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
|---|---|---|---|---|
| #2444ef | #2444ef | RGB(36, 68, 239) | Palatinate Blue | — |
| #9964f4 | #9964f4 | RGB(153, 100, 244) | Lavender Indigo | — |
| #0c2097 | #0c2097 | RGB(12, 32, 151) | Indigo Dye | — |
| #a27a62 | #a27a62 | RGB(162, 122, 98) | Café Au Lait | — |
| #c4afcb | #c4afcb | RGB(196, 175, 203) | Lilac | — |
| #65452f | #65452f | RGB(101, 69, 47) | Van Dyke Brown | — |
Color Palette Contrast
8 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
|---|---|---|
#2444ef | #9964f4 | 1.74 |
#2444ef | #0c2097 | 1.88 |
#2444ef | #a27a62 | 1.74 |
#2444ef | #65452f | 1.28 |
#9964f4 | #a27a62 | 1 |
#9964f4 | #c4afcb | 1.88 |
Image palette Corporate identity brand branding colors palette png
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