Created at 03/05/2023 18:38
Lockup identity branding typography hex colors
Blue (Crayola)
#2674f3
Jordy Blue
#8cb4ed
Yankees Blue
#141c3c
Midnight Blue
#083c90
Dark Cerulean
#144284
Rich Black (FOGRA29)
#0c0c14
The palette consists of Light, Dark colors. Accent colors Blue (Crayola) #2674f3 and Midnight Blue #083c90. Palette has Cool, Neutral colors temperature.
Palette Lockup identity branding typography hex colors has combination of 6 codes colors:
HEX: #2674f3, RGB: (38, 116, 243); HEX: #8cb4ed, RGB: (140, 180, 237); HEX: #141c3c, RGB: (20, 28, 60)
HEX: #083c90, RGB: (8, 60, 144); HEX: #144284, RGB: (20, 66, 132); HEX: #0c0c14, RGB: (12, 12, 20)
Simplified version of palette colors
Shade of royalblue, Shade of cornflowerblue, Tint of midnightblue, Tint of darkslateblue, Tint of darkslateblue, Shade of Black
Color scheme was created by coolor
Colors codes in palette
Lockup identity branding typography hex colors color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #2674f3 | #2674f3 | RGB(38, 116, 243) | Blue (Crayola) | — |
| #8cb4ed | #8cb4ed | RGB(140, 180, 237) | Jordy Blue | — |
| #141c3c | #141c3c | RGB(20, 28, 60) | Yankees Blue | — |
| #083c90 | #083c90 | RGB(8, 60, 144) | Midnight Blue | — |
| #144284 | #144284 | RGB(20, 66, 132) | Dark Cerulean | — |
| #0c0c14 | #0c0c14 | RGB(12, 12, 20) | Rich Black (FOGRA29) | — |
Color Palette Contrast
6 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#141c3c | #083c90 | 1.63 |
#141c3c | #144284 | 1.69 |
#141c3c | #0c0c14 | 1.16 |
#083c90 | #144284 | 1.04 |
#083c90 | #0c0c14 | 1.9 |
#144284 | #0c0c14 | 1.98 |
