Logo design identity brand book hex colors
- Maximum Yellow Red#f0b754
- Desert Sand#e4ccb4
- Liver (Dogs)#543118
- Light Slate Gray#6c8c94
- Pastel Blue#b2cccd
- Charcoal#2e4250
Created at 03/11/2023 11:51
The palette consists of Light, Semi dark colors. Accent colors Maximum Yellow Red #f0b754 and Charcoal #2e4250. Palette has Warm, Cool colors temperature.
By lightness, this palette runs from #543118 (darkest) to #E4CCB4 (lightest). The lightness range is moderate.
Saturation is mixed — 3 muted and 2 vivid out of 6 colors.
Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.
Warm and cool swatches are fairly balanced (3 warm, 3 cool).
HEX codes (sorted): #2E4250, #543118, #6C8C94, #B2CCCD, #E4CCB4, #F0B754
Palette Logo design identity brand book hex colors combines 6 color codes:
HEX: #f0b754, RGB: (240, 183, 84); HEX: #e4ccb4, RGB: (228, 204, 180); HEX: #543118, RGB: (84, 49, 24)
HEX: #6c8c94, RGB: (108, 140, 148); HEX: #b2cccd, RGB: (178, 204, 205); HEX: #2e4250, RGB: (46, 66, 80)
Simplified version of palette colors
Tint of Goldenrod, Shade of Peach Puff, Shade of Saddle Brown, Shade of Light Slate Gray, Shade of Light Blue, Shade of Dark Slate Gray
Color scheme was created by hex
Color codes in palette
Logo design identity brand book hex colors color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
|---|---|---|---|---|
| #f0b754 | #f0b754 | RGB(240, 183, 84) | Maximum Yellow Red | — |
| #e4ccb4 | #e4ccb4 | RGB(228, 204, 180) | Desert Sand | — |
| #543118 | #543118 | RGB(84, 49, 24) | Liver (Dogs) | — |
| #6c8c94 | #6c8c94 | RGB(108, 140, 148) | Light Slate Gray | — |
| #b2cccd | #b2cccd | RGB(178, 204, 205) | Pastel Blue | — |
| #2e4250 | #2e4250 | RGB(46, 66, 80) | Charcoal | — |
Color Palette Contrast
5 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
|---|---|---|
#f0b754 | #e4ccb4 | 1.17 |
#f0b754 | #6c8c94 | 1.99 |
#f0b754 | #b2cccd | 1.06 |
#e4ccb4 | #b2cccd | 1.09 |
#543118 | #2e4250 | 1.09 |
Image palette Logo design identity brand book hex colors png
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