Logo design identity brand sign letter mark

Created at 04/24/2023 14:36

The palette consists of Dark, Light colors. Accent colors Smoky Black #140000 and Root Beer #280000. Palette has Neutral, Warm colors temperature.

By lightness, this palette runs from #000000 (darkest) to #FFFFFF (lightest). The lightness range is wide.

Overall saturation feels mostly muted (lower chroma) — 67% of colors are muted.

Only one color carries a distinct hue; the rest are neutrals or grays.

Most swatches read as neutral in color temperature (5 of 6).

HEX codes (sorted): #000000, #140000, #141414, #280000, #282828, #FFFFFF

Palette Logo design identity brand sign letter mark combines 6 color codes:

HEX: #141414, RGB: (20, 20, 20); HEX: #140000, RGB: (20, 0, 0); HEX: #000000, RGB: (0, 0, 0)

HEX: #280000, RGB: (40, 0, 0); HEX: #ffffff, RGB: (255, 255, 255); HEX: #282828, RGB: (40, 40, 40)

Simplified version of palette colors

Tint of Black, Tint of Black, Black, Tint of Black, White, Tint of Black

Color scheme was created by raccoon

Color codes in palette

Logo design identity brand sign letter mark color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#141414	#141414	RGB(20, 20, 20)	Black	Sooty
#140000	#140000	RGB(20, 0, 0)	Smoky Black	—
#000000	#000000	RGB(0, 0, 0)	Black	—
#280000	#280000	RGB(40, 0, 0)	Root Beer	—
#ffffff	#ffffff	RGB(255, 255, 255)	White	—
#282828	#282828	RGB(40, 40, 40)	Black	Dire Wolf

10 color pairs have low contrast and need improvement which may impact readability.