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Created at 03/13/2023 10:57
Brand identity design agency branding
- Atomic Tangerine#fc9c60
- Light Salmon#fc947e
- Chocolate (Traditional)#823302
- Crystal Blue#74a5b4
- Opal#9ec1ca
- Black Coffee#3c3431
The palette consists of Light colors. Accent colors Chocolate (Traditional) #823302 and Crystal Blue #74a5b4. Palette has Warm, Cool, Neutral colors temperature.
By lightness, this palette runs from #3C3431 (darkest) to #FC947E (lightest). The lightness range is moderate.
Saturation is mixed — some muted swatches and some vivid accents.
Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).
Overall temperature among swatches leans warm.
HEX codes (sorted): #3C3431, #74A5B4, #823302, #9EC1CA, #FC947E, #FC9C60
Palette Brand identity design agency branding has combination of 6 codes colors:
HEX: #fc9c60, RGB: (252, 156, 96); HEX: #fc947e, RGB: (252, 148, 126); HEX: #823302, RGB: (130, 51, 2)
HEX: #74a5b4, RGB: (116, 165, 180); HEX: #9ec1ca, RGB: (158, 193, 202); HEX: #3c3431, RGB: (60, 52, 49)
Simplified version of palette colors
Tint of sandybrown, Shade of darksalmon, Tint of saddlebrown, Shade of cadetblue, Tint of lightblue, Shade of Black
Color scheme was created by coolor
Colors codes in palette
Brand identity design agency branding color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #fc9c60 | #fc9c60 | RGB(252, 156, 96) | Atomic Tangerine | — |
| #fc947e | #fc947e | RGB(252, 148, 126) | Light Salmon | — |
| #823302 | #823302 | RGB(130, 51, 2) | Chocolate (Traditional) | — |
| #74a5b4 | #74a5b4 | RGB(116, 165, 180) | Crystal Blue | — |
| #9ec1ca | #9ec1ca | RGB(158, 193, 202) | Opal | — |
| #3c3431 | #3c3431 | RGB(60, 52, 49) | Black Coffee | — |
Color Palette Contrast
7 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#fc9c60 | #fc947e | 1.04 |
#fc9c60 | #74a5b4 | 1.29 |
#fc9c60 | #9ec1ca | 1.08 |
#fc947e | #74a5b4 | 1.24 |
#fc947e | #9ec1ca | 1.13 |
#823302 | #3c3431 | 1.4 |
Image palette Brand identity design agency branding png
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