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Created at 03/14/2023 09:32
Modern logo vector branding identity palette
- Crimson#dd1132
- Vista Blue#8399ee
- Violet (Crayola)#9c3c8c
- Dim Gray#6b6b6b
- Silver Sand#c3c3c4
- Gray#444444
The palette consists of Light, Semi dark colors. Accent colors Crimson #dd1132 and Vista Blue #8399ee. Palette has Warm, Cool, Neutral colors temperature.
By lightness, this palette runs from #444444 (darkest) to #C3C3C4 (lightest). The lightness range is moderate.
Saturation is mixed — some muted swatches and some vivid accents.
Hues are spread broadly around the wheel — a varied palette (loose heuristic).
Most swatches read as neutral in color temperature.
HEX codes (sorted): #444444, #6B6B6B, #8399EE, #9C3C8C, #C3C3C4, #DD1132
Palette Modern logo vector branding identity palette has combination of 6 codes colors:
HEX: #dd1132, RGB: (221, 17, 50); HEX: #8399ee, RGB: (131, 153, 238); HEX: #9c3c8c, RGB: (156, 60, 140)
HEX: #6b6b6b, RGB: (107, 107, 107); HEX: #c3c3c4, RGB: (195, 195, 196); HEX: #444444, RGB: (68, 68, 68)
Simplified version of palette colors
Tint of crimson, Shade of cornflowerblue, Shade of mediumvioletred, Shade of dimgrey, Shade of Silver, Tint of dimgrey
Color scheme was created by hex
Colors codes in palette
Modern logo vector branding identity palette color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #dd1132 | #dd1132 | RGB(221, 17, 50) | Crimson | — |
| #8399ee | #8399ee | RGB(131, 153, 238) | Vista Blue | — |
| #9c3c8c | #9c3c8c | RGB(156, 60, 140) | Violet (Crayola) | — |
| #6b6b6b | #6b6b6b | RGB(107, 107, 107) | Dim Gray | Gray42 |
| #c3c3c4 | #c3c3c4 | RGB(195, 195, 196) | Silver Sand | — |
| #444444 | #444444 | RGB(68, 68, 68) | Gray | Goshawk Grey |
Color Palette Contrast
9 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#dd1132 | #8399ee | 1.84 |
#dd1132 | #9c3c8c | 1.22 |
#dd1132 | #6b6b6b | 1.06 |
#dd1132 | #444444 | 1.94 |
#8399ee | #6b6b6b | 1.96 |
#8399ee | #c3c3c4 | 1.53 |
Image palette Modern logo vector branding identity palette png
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