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Created at 03/19/2023 10:05
Brand identity conceptual illustration corporate branding agency colors palette
- Turquoise#26d4d6
- Congo Pink#f18672
- North Texas Green#0c9024
- Steel Teal#658c95
- Dark Vanilla#d2caa5
- Black Coffee#382d29
The palette consists of Light, Dark colors. Accent colors Congo Pink #f18672 and North Texas Green #0c9024. Palette has Cool, Warm colors temperature.
By lightness, this palette runs from #382D29 (darkest) to #D2CAA5 (lightest). The lightness range is moderate.
Saturation is mixed — some muted swatches and some vivid accents.
Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).
Warm and cool swatches are fairly balanced.
HEX codes (sorted): #0C9024, #26D4D6, #382D29, #658C95, #D2CAA5, #F18672
Palette Brand identity conceptual illustration corporate branding agency colors palette has combination of 6 codes colors:
HEX: #26d4d6, RGB: (38, 212, 214); HEX: #f18672, RGB: (241, 134, 114); HEX: #0c9024, RGB: (12, 144, 36)
HEX: #658c95, RGB: (101, 140, 149); HEX: #d2caa5, RGB: (210, 202, 165); HEX: #382d29, RGB: (56, 45, 41)
Simplified version of palette colors
Shade of darkturquoise, Shade of salmon, Tint of forestgreen, Tint of cadetblue, Tint of wheat, Shade of Black
Color scheme was created by hex
Colors codes in palette
Brand identity conceptual illustration corporate branding agency colors palette color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #26d4d6 | #26d4d6 | RGB(38, 212, 214) | Turquoise | — |
| #f18672 | #f18672 | RGB(241, 134, 114) | Congo Pink | — |
| #0c9024 | #0c9024 | RGB(12, 144, 36) | North Texas Green | — |
| #658c95 | #658c95 | RGB(101, 140, 149) | Steel Teal | — |
| #d2caa5 | #d2caa5 | RGB(210, 202, 165) | Dark Vanilla | — |
| #382d29 | #382d29 | RGB(56, 45, 41) | Black Coffee | — |
Color Palette Contrast
7 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#26d4d6 | #f18672 | 1.36 |
#26d4d6 | #658c95 | 1.99 |
#26d4d6 | #d2caa5 | 1.1 |
#f18672 | #0c9024 | 1.66 |
#f18672 | #658c95 | 1.46 |
#f18672 | #d2caa5 | 1.51 |
Image palette Brand identity conceptual illustration corporate branding agency colors palette png
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