Branding conceptual brand identity illustration colours

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Created at 09/22/2020 11:33

The palette consists of Light, Semi dark colors. Accent colors #dc6149 and #e4cc94. Palette has Warm colors temperature.

By lightness, this palette runs from #82372E (darkest) to #E4CC94 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 44% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 36°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #82372E, #8D734C, #A48C5A, #BCA67C, #DC6149, #E4CC94

Palette Branding conceptual brand identity illustration colours combines 6 color codes:

HEX: #dc6149, RGB: (220, 97, 73); HEX: #e4cc94, RGB: (228, 204, 148); HEX: #82372e, RGB: (130, 55, 46)

HEX: #a48c5a, RGB: (164, 140, 90); HEX: #bca67c, RGB: (188, 166, 124); HEX: #8d734c, RGB: (141, 115, 76)

Simplified version of palette colors

Shade of tomato, Shade of wheat, Shade of Brown, Tint of darkgoldenrod, Shade of tan, Shade of darkgoldenrod

Color scheme was created by colorswall

Color codes in palette

Branding conceptual brand identity illustration colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#dc6149	#dc6149	RGB(220, 97, 73)	—	—
#e4cc94	#e4cc94	RGB(228, 204, 148)	—	—
#82372e	#82372e	RGB(130, 55, 46)	—	—
#a48c5a	#a48c5a	RGB(164, 140, 90)	—	—
#bca67c	#bca67c	RGB(188, 166, 124)	—	—
#8d734c	#8d734c	RGB(141, 115, 76)	—	—

8 color pairs have low contrast and need improvement which may impact readability.