Logomark brand latter mark logo design palette

Created at 03/22/2023 11:32

The palette consists of Light, Semi dark colors. Accent colors Gray (X11) #bcbcbc and White #cdcdcd. Palette has Neutral colors temperature.

By lightness, this palette runs from #424242 (darkest) to #CDCDCD (lightest). The lightness range is moderate.

Overall saturation feels mostly muted (lower chroma) — 100% of colors are muted.

Most swatches are near-neutral or very low-chroma, so hue relationships are subtle.

Most swatches read as neutral in color temperature (6 of 6).

HEX codes (sorted): #424242, #444444, #7C7C7C, #7F7F7F, #BCBCBC, #CDCDCD

Palette Logomark brand latter mark logo design palette combines 6 color codes:

HEX: #7f7f7f, RGB: (127, 127, 127); HEX: #bcbcbc, RGB: (188, 188, 188); HEX: #424242, RGB: (66, 66, 66)

HEX: #7c7c7c, RGB: (124, 124, 124); HEX: #cdcdcd, RGB: (205, 205, 205); HEX: #444444, RGB: (68, 68, 68)

Simplified version of palette colors

Shade of Grey, Shade of Silver, Shade of Dark Slate Gray, Shade of Grey, Shade of Light Gray, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Logomark brand latter mark logo design palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#7f7f7f	#7f7f7f	RGB(127, 127, 127)	Gray (HTML/CSS Gray)	Gray50
#bcbcbc	#bcbcbc	RGB(188, 188, 188)	Gray (X11)	—
#424242	#424242	RGB(66, 66, 66)	Gray	Black Panther
#7c7c7c	#7c7c7c	RGB(124, 124, 124)	Gray (HTML/CSS Gray)	—
#cdcdcd	#cdcdcd	RGB(205, 205, 205)	White	Compact Disc Grey
#444444	#444444	RGB(68, 68, 68)	Gray	Goshawk Grey

3 color pairs have low contrast and need improvement which may impact readability.