Mark logomark brandmark letter logo brand branding identity illustration

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Created at 03/16/2020 11:37

The palette consists of Semi dark, Light, Dark colors. Accent colors #48057e and #530692 and #530692. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #48057E (darkest) to #F7F2F4 (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

The hues stay in one region of the color wheel, spanning about 68°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #48057E, #530692, #8C0CF4, #BC8CF4, #F7F2F4

Palette Mark logomark brandmark letter logo brand branding identity illustration combines 6 color codes:

HEX: #8c0cf4, RGB: (140, 12, 244); HEX: #bc8cf4, RGB: (188, 140, 244); HEX: #48057e, RGB: (72, 5, 126)

HEX: #530692, RGB: (83, 6, 146); HEX: #f7f2f4, RGB: (247, 242, 244); HEX: #530692, RGB: (83, 6, 146)

Simplified version of palette colors

Shade of Blue Violet, Shade of Violet, Tint of Indigo, Tint of Indigo, Shade of Snow, Tint of Indigo

Color scheme was created by colorswall

Color codes in palette

Mark logomark brandmark letter logo brand branding identity illustration color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#8c0cf4	#8c0cf4	RGB(140, 12, 244)	—	—
#bc8cf4	#bc8cf4	RGB(188, 140, 244)	—	—
#48057e	#48057e	RGB(72, 5, 126)	—	—
#530692	#530692	RGB(83, 6, 146)	—	—
#f7f2f4	#f7f2f4	RGB(247, 242, 244)	—	—
#530692	#530692	RGB(83, 6, 146)	—	—

5 color pairs have low contrast and need improvement which may impact readability.