Created at 04/01/2023 19:41
Visual identity logo mark professional brand guideline colors palette
- Cyan Cornflower Blue#2c8cc4
- Pale Cerulean#9fbfd5
- Cetacean Blue#040c43
- Rhythm#737594
- Gray (X11)#b6b9c5
- Police Blue#394d74
The palette consists of Light, Dark colors. Accent colors Cyan Cornflower Blue #2c8cc4 and Cetacean Blue #040c43. Palette has Cool colors temperature.
By lightness, this palette runs from #040C43 (darkest) to #B6B9C5 (lightest). The lightness range is wide.
Saturation is mixed — 2 muted and 2 vivid out of 6 colors.
Hue spacing suggests a mostly analogous cluster spanning about 34° (loose heuristic, not a strict color-theory label).
Overall temperature among swatches leans cool (6 of 6).
HEX codes (sorted): #040C43, #2C8CC4, #394D74, #737594, #9FBFD5, #B6B9C5
Palette Visual identity logo mark professional brand guideline colors palette has combination of 6 codes colors:
HEX: #2c8cc4, RGB: (44, 140, 196); HEX: #9fbfd5, RGB: (159, 191, 213); HEX: #040c43, RGB: (4, 12, 67)
HEX: #737594, RGB: (115, 117, 148); HEX: #b6b9c5, RGB: (182, 185, 197); HEX: #394d74, RGB: (57, 77, 116)
Simplified version of palette colors
Tint of steelblue, Tint of lightsteelblue, Tint of midnightblue, Tint of slategrey, Tint of Silver, Shade of darkslateblue
Color scheme was created by colourlock
Colors codes in palette
Visual identity logo mark professional brand guideline colors palette color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
|---|---|---|---|---|
| #2c8cc4 | #2c8cc4 | RGB(44, 140, 196) | Cyan Cornflower Blue | — |
| #9fbfd5 | #9fbfd5 | RGB(159, 191, 213) | Pale Cerulean | — |
| #040c43 | #040c43 | RGB(4, 12, 67) | Cetacean Blue | — |
| #737594 | #737594 | RGB(115, 117, 148) | Rhythm | — |
| #b6b9c5 | #b6b9c5 | RGB(182, 185, 197) | Gray (X11) | — |
| #394d74 | #394d74 | RGB(57, 77, 116) | Police Blue | — |
Color Palette Contrast
5 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
|---|---|---|
#2c8cc4 | #9fbfd5 | 1.92 |
#2c8cc4 | #737594 | 1.2 |
#2c8cc4 | #b6b9c5 | 1.89 |
#9fbfd5 | #b6b9c5 | 1.01 |
#737594 | #394d74 | 1.88 |
Image palette Visual identity logo mark professional brand guideline colors palette png
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