Minimalist logo brand identity design and branding colors

The palette consists of Light, Dark colors. Accent colors Palatinate Blue #203bf4 and Brown Sugar #a8744c. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #242C38 (darkest) to #949CE8 (lightest). The lightness range is wide.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #121B6F, #203BF4, #242C38, #949CE8, #A8744C, #A9ACBC

Palette Minimalist logo brand identity design and branding colors has combination of 6 codes colors:

HEX: #203bf4, RGB: (32, 59, 244); HEX: #949ce8, RGB: (148, 156, 232); HEX: #121b6f, RGB: (18, 27, 111)

HEX: #a8744c, RGB: (168, 116, 76); HEX: #a9acbc, RGB: (169, 172, 188); HEX: #242c38, RGB: (36, 44, 56)

Simplified version of palette colors

Shade of Blue, Shade of cornflowerblue, Tint of midnightblue, Tint of peru, Tint of lightsteelblue, Shade of Black

Color scheme was created by colorhunt

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Colors codes in palette

Minimalist logo brand identity design and branding colors color codes HEX, RGB information in table

5 color pairs have low contrast and need improvement which may impact readability.