Branding minimalist logo brand identity logodesign palette

0.37k

Created at 01/20/2020 12:42

The palette consists of Light, Semi dark, Dark colors. Accent colors #83cee4 and Gray14 #242424. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #242424 (darkest) to #C4E5DC (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 30°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #1C5F68, #206E78, #242424, #5CC5D3, #83CEE4, #C4E5DC

Palette Branding minimalist logo brand identity logodesign palette combines 6 color codes:

HEX: #5cc5d3, RGB: (92, 197, 211); HEX: #83cee4, RGB: (131, 206, 228); HEX: #1c5f68, RGB: (28, 95, 104)

HEX: #206e78, RGB: (32, 110, 120); HEX: #c4e5dc, RGB: (196, 229, 220); HEX: #242424, RGB: (36, 36, 36)

Simplified version of palette colors

Tint of Dark Turquoise, Shade of Sky Blue, Tint of Dark Slate Gray, Shade of Teal, Shade of Pale Turquoise, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Branding minimalist logo brand identity logodesign palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#5cc5d3	#5cc5d3	RGB(92, 197, 211)	—	—
#83cee4	#83cee4	RGB(131, 206, 228)	—	—
#1c5f68	#1c5f68	RGB(28, 95, 104)	—	—
#206e78	#206e78	RGB(32, 110, 120)	—	—
#c4e5dc	#c4e5dc	RGB(196, 229, 220)	—	—
#242424	#242424	RGB(36, 36, 36)	—	Gray14

4 color pairs have low contrast and need improvement which may impact readability.