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Created at 04/08/2023 12:11
Brand identity marketing visual design branding palette
- Maize (Crayola)#fbcc53
- Middle Red#de926f
- Van Dyke Brown#68452b
- Royal Purple#6d56a2
- Pale Silver#cec4b6
- Jacarta#393255
The palette consists of Light, Semi dark colors. Accent colors Maize (Crayola) #fbcc53 and Royal Purple #6d56a2. Palette has Warm, Cool, Neutral colors temperature.
By lightness, this palette runs from #393255 (darkest) to #CEC4B6 (lightest). The lightness range is moderate.
Saturation is mixed — some muted swatches and some vivid accents.
Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).
Overall temperature among swatches leans warm.
HEX codes (sorted): #393255, #68452B, #6D56A2, #CEC4B6, #DE926F, #FBCC53
Palette Brand identity marketing visual design branding palette has combination of 6 codes colors:
HEX: #fbcc53, RGB: (251, 204, 83); HEX: #de926f, RGB: (222, 146, 111); HEX: #68452b, RGB: (104, 69, 43)
HEX: #6d56a2, RGB: (109, 86, 162); HEX: #cec4b6, RGB: (206, 196, 182); HEX: #393255, RGB: (57, 50, 85)
Simplified version of palette colors
Shade of gold, Tint of darksalmon, Tint of saddlebrown, Tint of slateblue, Shade of Silver, Tint of darkslateblue
Color scheme was created by colorhunt
Colors codes in palette
Brand identity marketing visual design branding palette color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #fbcc53 | #fbcc53 | RGB(251, 204, 83) | Maize (Crayola) | — |
| #de926f | #de926f | RGB(222, 146, 111) | Middle Red | — |
| #68452b | #68452b | RGB(104, 69, 43) | Van Dyke Brown | — |
| #6d56a2 | #6d56a2 | RGB(109, 86, 162) | Royal Purple | — |
| #cec4b6 | #cec4b6 | RGB(206, 196, 182) | Pale Silver | — |
| #393255 | #393255 | RGB(57, 50, 85) | Jacarta | — |
Color Palette Contrast
6 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#fbcc53 | #de926f | 1.64 |
#fbcc53 | #cec4b6 | 1.13 |
#de926f | #cec4b6 | 1.44 |
#68452b | #6d56a2 | 1.41 |
#68452b | #393255 | 1.4 |
#6d56a2 | #393255 | 1.98 |
Image palette Brand identity marketing visual design branding palette png
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