Created at 04/27/2023 09:34

Brand visual identity marketing assets branding design palette

The palette consists of Dark, Light colors. Accent colors Azureish White #dcdcf0 and Lavender Blush #fff0f0. Palette has Neutral colors temperature.

By lightness, this palette runs from #141414 (darkest) to #FFF0F0 (lightest). The lightness range is wide.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Most swatches read as neutral in color temperature.

HEX codes (sorted): #141414, #282828, #DCDCF0, #F0DCDC, #F0F0DC, #FFF0F0

Palette Brand visual identity marketing assets branding design palette has combination of 6 codes colors:

HEX: #141414, RGB: (20, 20, 20); HEX: #f0dcdc, RGB: (240, 220, 220); HEX: #282828, RGB: (40, 40, 40)

HEX: #dcdcf0, RGB: (220, 220, 240); HEX: #f0f0dc, RGB: (240, 240, 220); HEX: #fff0f0, RGB: (255, 240, 240)

Simplified version of palette colors

Shade of Black, Tint of mistyrose, Shade of Black, Tint of lavender, Tint of beige, Tint of lavenderblush

Color scheme was created by colorhunt

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Colors codes in palette

Brand visual identity marketing assets branding design palette color codes HEX, RGB information in table

7 color pairs have low contrast and need improvement which may impact readability.