Symbol brand identity branding hex colors
- Black#141414
- White#ffffff
- Electric Pink#ff288c
- Royal Orange#ffa050
- Pastel Orange#ffb450
- Fiery Rose#ff5078
Created at 04/24/2023 20:49
The palette consists of Dark, Light colors. Accent colors Royal Orange #ffa050 and Pastel Orange #ffb450. Palette has Neutral, Warm colors temperature.
By lightness, this palette runs from #141414 (darkest) to #FFFFFF (lightest). The lightness range is wide.
Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.
An analogous palette: its hues sit close together on the color wheel, within about 62°.
Overall temperature among swatches leans warm (4 of 6).
HEX codes (sorted): #141414, #FF288C, #FF5078, #FFA050, #FFB450, #FFFFFF
Palette Symbol brand identity branding hex colors combines 6 color codes:
HEX: #141414, RGB: (20, 20, 20); HEX: #ffffff, RGB: (255, 255, 255); HEX: #ff288c, RGB: (255, 40, 140)
HEX: #ffa050, RGB: (255, 160, 80); HEX: #ffb450, RGB: (255, 180, 80); HEX: #ff5078, RGB: (255, 80, 120)
Simplified version of palette colors
Tint of Black, White, Tint of deeppink, Shade of sandybrown, Tint of Orange, Shade of palevioletred
Color scheme was created by coolor
Color codes in palette
Symbol brand identity branding hex colors color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
|---|---|---|---|---|
| #141414 | #141414 | RGB(20, 20, 20) | Black | Sooty |
| #ffffff | #ffffff | RGB(255, 255, 255) | White | — |
| #ff288c | #ff288c | RGB(255, 40, 140) | Electric Pink | — |
| #ffa050 | #ffa050 | RGB(255, 160, 80) | Royal Orange | — |
| #ffb450 | #ffb450 | RGB(255, 180, 80) | Pastel Orange | — |
| #ff5078 | #ff5078 | RGB(255, 80, 120) | Fiery Rose | — |
Color Palette Contrast
6 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
|---|---|---|
#ffffff | #ffb450 | 1.76 |
#ff288c | #ffa050 | 1.75 |
#ff288c | #ff5078 | 1.12 |
#ffa050 | #ffb450 | 1.14 |
#ffa050 | #ff5078 | 1.55 |
#ffb450 | #ff5078 | 1.78 |
Image palette Symbol brand identity branding hex colors png
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