Logo symbol brand identity design branding linelogo colours

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Created at 07/03/2020 13:12

The palette consists of Light, Dark, Semi dark colors. Accent colors #cdab89 and #0a323d. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #0A323D (darkest) to #BBEBD3 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #0A323D, #2C5B62, #A0CFC1, #A68262, #BBEBD3, #CDAB89

Palette Logo symbol brand identity design branding linelogo colours combines 6 color codes:

HEX: #cdab89, RGB: (205, 171, 137); HEX: #bbebd3, RGB: (187, 235, 211); HEX: #0a323d, RGB: (10, 50, 61)

HEX: #a68262, RGB: (166, 130, 98); HEX: #a0cfc1, RGB: (160, 207, 193); HEX: #2c5b62, RGB: (44, 91, 98)

Simplified version of palette colors

Shade of Tan, Shade of Pale Turquoise, Shade of Dark Slate Gray, Shade of Peru, Shade of Pale Turquoise, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Logo symbol brand identity design branding linelogo colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#cdab89	#cdab89	RGB(205, 171, 137)	—	—
#bbebd3	#bbebd3	RGB(187, 235, 211)	—	—
#0a323d	#0a323d	RGB(10, 50, 61)	—	—
#a68262	#a68262	RGB(166, 130, 98)	—	—
#a0cfc1	#a0cfc1	RGB(160, 207, 193)	—	—
#2c5b62	#2c5b62	RGB(44, 91, 98)	—	—

5 color pairs have low contrast and need improvement which may impact readability.