Branding design vector logo hex colors

Created at 04/25/2023 08:46

The palette consists of Dark, Light, Semi dark colors. Accent colors White #f0ffff and Ivory #fffff0. Palette has Neutral, Cool colors temperature.

By lightness, this palette runs from #141414 (darkest) to #FFFFFF (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Most swatches read as neutral in color temperature (4 of 6).

HEX codes (sorted): #141414, #143CA0, #143CB4, #F0FFFF, #FFFFF0, #FFFFFF

Palette Branding design vector logo hex colors combines 6 color codes:

HEX: #141414, RGB: (20, 20, 20); HEX: #ffffff, RGB: (255, 255, 255); HEX: #f0ffff, RGB: (240, 255, 255)

HEX: #143cb4, RGB: (20, 60, 180); HEX: #143ca0, RGB: (20, 60, 160); HEX: #fffff0, RGB: (255, 255, 240)

Simplified version of palette colors

Tint of Black, White, Azure, Shade of Dark Slate Blue, Shade of Dark Slate Blue, Ivory

Color scheme was created by colorstudio

Color codes in palette

Branding design vector logo hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#141414	#141414	RGB(20, 20, 20)	Black	Sooty
#ffffff	#ffffff	RGB(255, 255, 255)	White	—
#f0ffff	#f0ffff	RGB(240, 255, 255)	White	Azure
#143cb4	#143cb4	RGB(20, 60, 180)	Persian Blue	—
#143ca0	#143ca0	RGB(20, 60, 160)	Egyptian Blue	—
#fffff0	#fffff0	RGB(255, 255, 240)	Ivory	Ivory1

5 color pairs have low contrast and need improvement which may impact readability.