Branding design vector logo colors

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Created at 02/28/2020 18:52

The palette consists of Light, Dark, Semi dark colors. Accent colors #9b64fb and #310381. Palette has Cool colors temperature.

By lightness, this palette runs from #310381 (darkest) to #B09ED0 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 9°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #310381, #383447, #6C4DAB, #9B64FB, #AC83F6, #B09ED0

Palette Branding design vector logo colors combines 6 color codes:

HEX: #9b64fb, RGB: (155, 100, 251); HEX: #ac83f6, RGB: (172, 131, 246); HEX: #310381, RGB: (49, 3, 129)

HEX: #6c4dab, RGB: (108, 77, 171); HEX: #b09ed0, RGB: (176, 158, 208); HEX: #383447, RGB: (56, 52, 71)

Simplified version of palette colors

Shade of Medium Purple, Tint of Medium Purple, Tint of Navy, Shade of Slate Blue, Shade of Plum, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding design vector logo colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#9b64fb	#9b64fb	RGB(155, 100, 251)	—	—
#ac83f6	#ac83f6	RGB(172, 131, 246)	—	—
#310381	#310381	RGB(49, 3, 129)	—	—
#6c4dab	#6c4dab	RGB(108, 77, 171)	—	—
#b09ed0	#b09ed0	RGB(176, 158, 208)	—	—
#383447	#383447	RGB(56, 52, 71)	—	—

6 color pairs have low contrast and need improvement which may impact readability.