Branding token minimal concept colors palette

Created at 04/27/2023 08:44

The palette consists of Dark colors. Accent colors Black #282828 and Rich Black (FOGRA29) #001414. Palette has Neutral, Cool colors temperature.

By lightness, this palette runs from #000000 (darkest) to #28283C (lightest). The lightness range is moderate.

Overall saturation feels mostly muted (lower chroma) — 67% of colors are muted.

Only one color carries a distinct hue; the rest are neutrals or grays.

Most swatches read as neutral in color temperature (5 of 6).

HEX codes (sorted): #000000, #000014, #001414, #141414, #282828, #28283C

Palette Branding token minimal concept colors palette combines 6 color codes:

HEX: #141414, RGB: (20, 20, 20); HEX: #000000, RGB: (0, 0, 0); HEX: #282828, RGB: (40, 40, 40)

HEX: #000014, RGB: (0, 0, 20); HEX: #001414, RGB: (0, 20, 20); HEX: #28283c, RGB: (40, 40, 60)

Simplified version of palette colors

Tint of Black, Black, Tint of Black, Tint of Black, Tint of Black, Tint of Black

Color scheme was created by colorstudio

Color codes in palette

Branding token minimal concept colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#141414	#141414	RGB(20, 20, 20)	Black	Sooty
#000000	#000000	RGB(0, 0, 0)	Black	—
#282828	#282828	RGB(40, 40, 40)	Black	Dire Wolf
#000014	#000014	RGB(0, 0, 20)	Rich Black (FOGRA29)	—
#001414	#001414	RGB(0, 20, 20)	Rich Black (FOGRA29)	—
#28283c	#28283c	RGB(40, 40, 60)	Gunmetal	—

15 color pairs have low contrast and need improvement which may impact readability.