Created at 04/28/2023 08:19

Brand guidelines template table of content loyalty colors palette

The palette consists of Dark, Light, Semi dark colors. Accent colors White #ffffff and Jasper #dc3c3c. Palette has Neutral, Warm colors temperature.

By lightness, this palette runs from #141414 (darkest) to #FFFFFF (lightest). The lightness range is wide.

Overall saturation feels mostly muted (lower chroma).

Chromatic content centers on a single hue direction; neutrals/grays reduce contrast between families (loose heuristic).

Most swatches read as neutral in color temperature.

HEX codes (sorted): #141414, #C8C8C8, #DC3C3C, #DCDCDC, #F0F0F0, #FFFFFF

Palette Brand guidelines template table of content loyalty colors palette has combination of 6 codes colors:

HEX: #141414, RGB: (20, 20, 20); HEX: #ffffff, RGB: (255, 255, 255); HEX: #dc3c3c, RGB: (220, 60, 60)

HEX: #f0f0f0, RGB: (240, 240, 240); HEX: #dcdcdc, RGB: (220, 220, 220); HEX: #c8c8c8, RGB: (200, 200, 200)

Simplified version of palette colors

Shade of Black, White, Shade of crimson, Tint of whitesmoke, Shade of Silver

Color scheme was created by bad_colors

More palettes with:

Colors codes in palette

Brand guidelines template table of content loyalty colors palette color codes HEX, RGB information in table

6 color pairs have low contrast and need improvement which may impact readability.