Brand identity branding logo agency design palette

Created at 05/06/2023 15:52

The palette consists of Light, Dark colors. Accent colors Blue Bolt #00b4ff and Coral #ff7850. Palette has Neutral, Warm, Cool colors temperature.

By lightness, this palette runs from #141414 (darkest) to #FFFFFF (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (2 warm, 2 cool).

HEX codes (sorted): #008CFF, #00B4FF, #141414, #F0283C, #FF7850, #FFFFFF

Palette Brand identity branding logo agency design palette combines 6 color codes:

HEX: #ffffff, RGB: (255, 255, 255); HEX: #141414, RGB: (20, 20, 20); HEX: #f0283c, RGB: (240, 40, 60)

HEX: #00b4ff, RGB: (0, 180, 255); HEX: #ff7850, RGB: (255, 120, 80); HEX: #008cff, RGB: (0, 140, 255)

Simplified version of palette colors

White, Tint of Black, Tint of Crimson, Shade of Deep Sky Blue, Shade of Coral, Shade of Dodger Blue

Color scheme was created by palettespicker

Color codes in palette

Brand identity branding logo agency design palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ffffff	#ffffff	RGB(255, 255, 255)	White	—
#141414	#141414	RGB(20, 20, 20)	Black	Sooty
#f0283c	#f0283c	RGB(240, 40, 60)	Imperial Red	—
#00b4ff	#00b4ff	RGB(0, 180, 255)	Blue Bolt	—
#ff7850	#ff7850	RGB(255, 120, 80)	Coral	—
#008cff	#008cff	RGB(0, 140, 255)	Azure	—

6 color pairs have low contrast and need improvement which may impact readability.