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Packaging brand guidelines logotype identity palette

  • Black
    #141414
  • Maastricht Blue
    #001428
  • Anti-Flash White
    #f0f0f0
  • Myrtle Green
    #287864
  • Giants Orange
    #ff5028
  • Rich Black (FOGRA29)
    #001414
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Created at 05/06/2023 15:55
bypalettespicker
The palette consists of Dark, Light, Semi dark colors. Accent colors Maastricht Blue #001428 and Giants Orange #ff5028. Palette has Neutral, Cool, Warm colors temperature.

By lightness, this palette runs from #001414 (darkest) to #F0F0F0 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (2 of 6).

HEX codes (sorted): #001414, #001428, #141414, #287864, #F0F0F0, #FF5028

Palette Packaging brand guidelines logotype identity palette combines 6 color codes:
HEX: #141414, RGB: (20, 20, 20); HEX: #001428, RGB: (0, 20, 40); HEX: #f0f0f0, RGB: (240, 240, 240)
HEX: #287864, RGB: (40, 120, 100); HEX: #ff5028, RGB: (255, 80, 40); HEX: #001414, RGB: (0, 20, 20)
Simplified version of palette colors
Tint of Black, Tint of Black, Shade of White Smoke, Tint of Teal, Tint of Orange Red, Tint of Black
Color scheme was created by palettespicker

Color codes in palette

Packaging brand guidelines logotype identity palette color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#141414 #141414 RGB(20, 20, 20)BlackSooty
#001428 #001428 RGB(0, 20, 40)Maastricht Blue—
#f0f0f0 #f0f0f0 RGB(240, 240, 240)Anti-Flash WhiteGray94
#287864 #287864 RGB(40, 120, 100)Myrtle Green—
#ff5028 #ff5028 RGB(255, 80, 40)Giants Orange—
#001414 #001414 RGB(0, 20, 20)Rich Black (FOGRA29)—

Color Palette Contrast

4 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#141414
#001428
1
#141414
#001414
1.02
#001428
#001414
1.01
#287864
#ff5028
1.62

Image palette Packaging brand guidelines logotype identity palette png

Packaging brand guidelines logotype identity palette - #257575
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