Logodesign logo logomark branding and identity hex colors

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Created at 01/08/2020 11:56

The palette consists of Light, Semi dark, Dark colors. Accent colors #f4dc73 and #8d750b. Palette has Warm colors temperature.

By lightness, this palette runs from #342C1C (darkest) to #F4DC73 (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range, averaging 58% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 9°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #342C1C, #564927, #8D750B, #9F8E4C, #ECD46C, #F4DC73

Palette Logodesign logo logomark branding and identity hex colors combines 6 color codes:

HEX: #ecd46c, RGB: (236, 212, 108); HEX: #f4dc73, RGB: (244, 220, 115); HEX: #564927, RGB: (86, 73, 39)

HEX: #9f8e4c, RGB: (159, 142, 76); HEX: #8d750b, RGB: (141, 117, 11); HEX: #342c1c, RGB: (52, 44, 28)

Simplified version of palette colors

Shade of Khaki, Shade of Khaki, Shade of Dark Olive Green, Tint of Olive, Shade of Olive, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Logodesign logo logomark branding and identity hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ecd46c	#ecd46c	RGB(236, 212, 108)	—	—
#f4dc73	#f4dc73	RGB(244, 220, 115)	—	—
#564927	#564927	RGB(86, 73, 39)	—	—
#9f8e4c	#9f8e4c	RGB(159, 142, 76)	—	—
#8d750b	#8d750b	RGB(141, 117, 11)	—	—
#342c1c	#342c1c	RGB(52, 44, 28)	—	—

4 color pairs have low contrast and need improvement which may impact readability.