Wordmark logo identity branding colors palette
- Spanish Orange#f06400
- Black#282828
- Dark Jungle Green#142828
- Zinnwaldite Brown#281414
- Pumpkin#f07814
- University Of Tennessee Orange#f07800
Created at 05/15/2023 21:13
The palette consists of Light, Dark colors. Accent colors Dark Jungle Green #142828 and University Of Tennessee Orange #f07800. Palette has Warm, Neutral, Cool colors temperature.
By lightness, this palette runs from #281414 (darkest) to #F07814 (lightest). The lightness range is moderate.
Saturation is mixed — 1 muted and 3 vivid out of 6 colors.
Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.
Overall temperature among swatches leans warm (4 of 6).
HEX codes (sorted): #142828, #281414, #282828, #F06400, #F07800, #F07814
Palette Wordmark logo identity branding colors palette combines 6 color codes:
HEX: #f06400, RGB: (240, 100, 0); HEX: #282828, RGB: (40, 40, 40); HEX: #142828, RGB: (20, 40, 40)
HEX: #281414, RGB: (40, 20, 20); HEX: #f07814, RGB: (240, 120, 20); HEX: #f07800, RGB: (240, 120, 0)
Simplified version of palette colors
Tint of Chocolate, Tint of Black, Shade of Dark Slate Gray, Tint of Black, Shade of Dark Orange, Shade of Dark Orange
Color scheme was created by colourlock
Color codes in palette
Wordmark logo identity branding colors palette color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
|---|---|---|---|---|
| #f06400 | #f06400 | RGB(240, 100, 0) | Spanish Orange | — |
| #282828 | #282828 | RGB(40, 40, 40) | Black | Dire Wolf |
| #142828 | #142828 | RGB(20, 40, 40) | Dark Jungle Green | — |
| #281414 | #281414 | RGB(40, 20, 20) | Zinnwaldite Brown | — |
| #f07814 | #f07814 | RGB(240, 120, 20) | Pumpkin | — |
| #f07800 | #f07800 | RGB(240, 120, 0) | University Of Tennessee Orange | — |
Color Palette Contrast
6 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
|---|---|---|
#f06400 | #f07814 | 1.13 |
#f06400 | #f07800 | 1.13 |
#282828 | #142828 | 1.04 |
#282828 | #281414 | 1.18 |
#142828 | #281414 | 1.13 |
#f07814 | #f07800 | 1 |
Image palette Wordmark logo identity branding colors palette png
Export Palette
Download the "Wordmark logo identity branding colors palette" in multiple formats for seamless integration into your design projects.
Available formats: