Created at 05/15/2023 21:13
Wordmark logo identity branding colors palette
- Spanish Orange#f06400
- Black#282828
- Dark Jungle Green#142828
- Zinnwaldite Brown#281414
- Pumpkin#f07814
- University Of Tennessee Orange#f07800
The palette consists of Light, Dark colors. Accent colors Dark Jungle Green #142828 and University Of Tennessee Orange #f07800. Palette has Warm, Neutral, Cool colors temperature.
By lightness, this palette runs from #142828 (darkest) to #F07814 (lightest). The lightness range is moderate.
Saturation is mixed — some muted swatches and some vivid accents.
Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).
Overall temperature among swatches leans warm.
HEX codes (sorted): #142828, #281414, #282828, #F06400, #F07800, #F07814
Palette Wordmark logo identity branding colors palette has combination of 6 codes colors:
HEX: #f06400, RGB: (240, 100, 0); HEX: #282828, RGB: (40, 40, 40); HEX: #142828, RGB: (20, 40, 40)
HEX: #281414, RGB: (40, 20, 20); HEX: #f07814, RGB: (240, 120, 20); HEX: #f07800, RGB: (240, 120, 0)
Simplified version of palette colors
Shade of chocolate, Shade of Black, Tint of darkslategrey, Shade of Black, Tint of darkorange, Tint of darkorange
Color scheme was created by colourlock
Colors codes in palette
Wordmark logo identity branding colors palette color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #f06400 | #f06400 | RGB(240, 100, 0) | Spanish Orange | — |
| #282828 | #282828 | RGB(40, 40, 40) | Black | Dire Wolf |
| #142828 | #142828 | RGB(20, 40, 40) | Dark Jungle Green | — |
| #281414 | #281414 | RGB(40, 20, 20) | Zinnwaldite Brown | — |
| #f07814 | #f07814 | RGB(240, 120, 20) | Pumpkin | — |
| #f07800 | #f07800 | RGB(240, 120, 0) | University Of Tennessee Orange | — |
Color Palette Contrast
6 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#f06400 | #f07814 | 1.13 |
#f06400 | #f07800 | 1.13 |
#282828 | #142828 | 1.04 |
#282828 | #281414 | 1.18 |
#142828 | #281414 | 1.13 |
#f07814 | #f07800 | 1 |
Image palette Wordmark logo identity branding colors palette png
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