Logo mark identity brand hex colors

Created at 05/27/2023 08:16

The palette consists of Light colors. Accent colors White #ffffff and White #f0ffff. Palette has Neutral colors temperature.

By lightness, this palette runs from #DCF0F0 (darkest) to #FFFFFF (lightest). The lightness range is relatively narrow.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 60°.

Most swatches read as neutral in color temperature (6 of 6).

HEX codes (sorted): #DCF0F0, #DCF0FF, #F0F0F0, #F0F0FF, #F0FFFF, #FFFFFF

Palette Logo mark identity brand hex colors combines 6 color codes:

HEX: #f0f0ff, RGB: (240, 240, 255); HEX: #ffffff, RGB: (255, 255, 255); HEX: #f0f0f0, RGB: (240, 240, 240)

HEX: #f0ffff, RGB: (240, 255, 255); HEX: #dcf0ff, RGB: (220, 240, 255); HEX: #dcf0f0, RGB: (220, 240, 240)

Simplified version of palette colors

Tint of Lavender, White, Shade of White Smoke, Azure, Shade of Alice Blue, Shade of Light Cyan

Color scheme was created by colourlock

Color codes in palette

Logo mark identity brand hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f0f0ff	#f0f0ff	RGB(240, 240, 255)	Alice Blue	—
#ffffff	#ffffff	RGB(255, 255, 255)	White	—
#f0f0f0	#f0f0f0	RGB(240, 240, 240)	Anti-Flash White	Gray94
#f0ffff	#f0ffff	RGB(240, 255, 255)	White	Azure
#dcf0ff	#dcf0ff	RGB(220, 240, 255)	Water	—
#dcf0f0	#dcf0f0	RGB(220, 240, 240)	Azureish White	—

15 color pairs have low contrast and need improvement which may impact readability.