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Created at 10/31/2023 10:43
Logo mark brand identity branding colors palette
- Anti-Flash White#f0f0f0
- Black#141414
- Very Light Blue#6478f0
- White#dcdcdc
- Alice Blue#f0f0ff
- Light Periwinkle#c8c8dc
The palette consists of Light, Dark colors. Accent colors Anti-Flash White #f0f0f0 and Alice Blue #f0f0ff. Palette has Neutral, Cool colors temperature.
By lightness, this palette runs from #141414 (darkest) to #F0F0FF (lightest). The lightness range is wide.
Overall saturation feels mostly muted (lower chroma).
Hue spacing suggests a mostly analogous cluster (loose heuristic, not a strict color-theory label).
Most swatches read as neutral in color temperature.
HEX codes (sorted): #141414, #6478F0, #C8C8DC, #DCDCDC, #F0F0F0, #F0F0FF
Palette Logo mark brand identity branding colors palette has combination of 6 codes colors:
HEX: #f0f0f0, RGB: (240, 240, 240); HEX: #141414, RGB: (20, 20, 20); HEX: #6478f0, RGB: (100, 120, 240)
HEX: #dcdcdc, RGB: (220, 220, 220); HEX: #f0f0ff, RGB: (240, 240, 255); HEX: #c8c8dc, RGB: (200, 200, 220)
Simplified version of palette colors
Tint of whitesmoke, Shade of Black, Shade of royalblue, Shade of lavender, Tint of lavender
Color scheme was created by colourlock
Colors codes in palette
Logo mark brand identity branding colors palette color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #f0f0f0 | #f0f0f0 | RGB(240, 240, 240) | Anti-Flash White | Gray94 |
| #141414 | #141414 | RGB(20, 20, 20) | Black | Sooty |
| #6478f0 | #6478f0 | RGB(100, 120, 240) | Very Light Blue | — |
| #dcdcdc | #dcdcdc | RGB(220, 220, 220) | White | Gainsboro |
| #f0f0ff | #f0f0ff | RGB(240, 240, 255) | Alice Blue | — |
| #c8c8dc | #c8c8dc | RGB(200, 200, 220) | Light Periwinkle | — |
Color Palette Contrast
6 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#f0f0f0 | #dcdcdc | 1.2 |
#f0f0f0 | #f0f0ff | 1.01 |
#f0f0f0 | #c8c8dc | 1.44 |
#dcdcdc | #f0f0ff | 1.21 |
#dcdcdc | #c8c8dc | 1.2 |
#f0f0ff | #c8c8dc | 1.45 |
Image palette Logo mark brand identity branding colors palette png
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