Design brand identity

Created at 06/17/2023 11:33

The palette consists of Dark, Light colors. Accent colors #b4f050 and Azureish White #dcdcf0. Palette has Neutral, Cool colors temperature.

By lightness, this palette runs from #141414 (darkest) to #FFFFFF (lightest). The lightness range is wide.

Overall saturation feels mostly muted (lower chroma) — 67% of colors are muted.

Most swatches are near-neutral or very low-chroma, so hue relationships are subtle.

Most swatches read as neutral in color temperature (5 of 6).

HEX codes (sorted): #141414, #282828, #B4F050, #DCDCF0, #F0F0F0, #FFFFFF

Palette Design brand identity combines 6 color codes:

HEX: #141414, RGB: (20, 20, 20); HEX: #282828, RGB: (40, 40, 40); HEX: #ffffff, RGB: (255, 255, 255)

HEX: #f0f0f0, RGB: (240, 240, 240); HEX: #b4f050, RGB: (180, 240, 80); HEX: #dcdcf0, RGB: (220, 220, 240)

Simplified version of palette colors

Tint of Black, Tint of Black, White, Shade of White Smoke, Shade of Green Yellow, Shade of Lavender

Color scheme was created by palettespicker

Color codes in palette

Design brand identity color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#141414	#141414	RGB(20, 20, 20)	Black	Sooty
#282828	#282828	RGB(40, 40, 40)	Black	Dire Wolf
#ffffff	#ffffff	RGB(255, 255, 255)	White	—
#f0f0f0	#f0f0f0	RGB(240, 240, 240)	Anti-Flash White	Gray94
#b4f050	#b4f050	RGB(180, 240, 80)	—	—
#dcdcf0	#dcdcf0	RGB(220, 220, 240)	Azureish White	—

7 color pairs have low contrast and need improvement which may impact readability.