Logo logos symbol brand identity palette

Created at 06/17/2023 15:07

The palette consists of Dark, Light colors. Accent colors Blackmail #280064 and Magnolia #fff0ff. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #140028 (darkest) to #FFF0FF (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 36°.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #140028, #141414, #280050, #280064, #F0F0F0, #FFF0FF

Palette Logo logos symbol brand identity palette combines 6 color codes:

HEX: #280064, RGB: (40, 0, 100); HEX: #141414, RGB: (20, 20, 20); HEX: #f0f0f0, RGB: (240, 240, 240)

HEX: #280050, RGB: (40, 0, 80); HEX: #140028, RGB: (20, 0, 40); HEX: #fff0ff, RGB: (255, 240, 255)

Simplified version of palette colors

Tint of Navy, Tint of Black, Shade of White Smoke, Shade of Midnight Blue, Shade of Midnight Blue, Tint of Lavender Blush

Color scheme was created by palettespicker

Color codes in palette

Logo logos symbol brand identity palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#280064	#280064	RGB(40, 0, 100)	Blackmail	—
#141414	#141414	RGB(20, 20, 20)	Black	Sooty
#f0f0f0	#f0f0f0	RGB(240, 240, 240)	Anti-Flash White	Gray94
#280050	#280050	RGB(40, 0, 80)	Crowberry	—
#140028	#140028	RGB(20, 0, 40)	Chinese Black	—
#fff0ff	#fff0ff	RGB(255, 240, 255)	Magnolia	—

7 color pairs have low contrast and need improvement which may impact readability.