Text app logo brand identity business colors

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Created at 01/10/2020 07:48

The palette consists of Light, Dark colors. Accent colors #7c8cfc and #950306. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #0C0C14 (darkest) to #FCF9F9 (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

A varied palette: its hues are spread across about 126° of the color wheel.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #0C0C14, #7C8CFC, #950306, #AB0B0F, #F4060B, #FCF9F9

Palette Text app logo brand identity business colors combines 6 color codes:

HEX: #f4060b, RGB: (244, 6, 11); HEX: #7c8cfc, RGB: (124, 140, 252); HEX: #ab0b0f, RGB: (171, 11, 15)

HEX: #950306, RGB: (149, 3, 6); HEX: #fcf9f9, RGB: (252, 249, 249); HEX: #0c0c14, RGB: (12, 12, 20)

Simplified version of palette colors

Tint of Red, Tint of Cornflower Blue, Shade of Firebrick, Tint of Dark Red, Tint of White Smoke, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Text app logo brand identity business colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f4060b	#f4060b	RGB(244, 6, 11)	—	—
#7c8cfc	#7c8cfc	RGB(124, 140, 252)	—	—
#ab0b0f	#ab0b0f	RGB(171, 11, 15)	—	—
#950306	#950306	RGB(149, 3, 6)	—	—
#fcf9f9	#fcf9f9	RGB(252, 249, 249)	—	—
#0c0c14	#0c0c14	RGB(12, 12, 20)	—	—

3 color pairs have low contrast and need improvement which may impact readability.