Brand identity animate motion graphics app letter c type text colours

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Created at 11/02/2019 19:44

The palette consists of Light, Dark colors. Accent colors #95037f and #95037f. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #81036E (darkest) to #FC7C9C (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 100% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 36°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #81036E, #950327, #95037F, #FA31DC, #FC7C9C

Palette Brand identity animate motion graphics app letter c type text colours combines 6 color codes:

HEX: #fa31dc, RGB: (250, 49, 220); HEX: #fc7c9c, RGB: (252, 124, 156); HEX: #81036e, RGB: (129, 3, 110)

HEX: #95037f, RGB: (149, 3, 127); HEX: #950327, RGB: (149, 3, 39); HEX: #95037f, RGB: (149, 3, 127)

Simplified version of palette colors

Tint of Magenta, Tint of Pale Violet Red, Tint of Purple, Tint of Dark Magenta, Shade of Brown, Tint of Dark Magenta

Color scheme was created by colorswall

Color codes in palette

Brand identity animate motion graphics app letter c type text colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fa31dc	#fa31dc	RGB(250, 49, 220)	—	—
#fc7c9c	#fc7c9c	RGB(252, 124, 156)	—	—
#81036e	#81036e	RGB(129, 3, 110)	—	—
#95037f	#95037f	RGB(149, 3, 127)	—	—
#950327	#950327	RGB(149, 3, 39)	—	—
#95037f	#95037f	RGB(149, 3, 127)	—	—

7 color pairs have low contrast and need improvement which may impact readability.