Created at 10/15/2023 07:54
  58

Logomark logo folio 2023 brand identity best

Cetacean Blue
#00143c
White
#ffffff
Cetacean Blue
#14143c
Rich Black (FOGRA29)
#000028
Cetacean Blue
#00003c
Pastel Violet
#c88cc8
The palette consists of Dark, Light colors. Accent colors Cetacean Blue #00143c and White #ffffff. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #000028 (darkest) to #FFFFFF (lightest). The lightness range is wide.

Saturation is mixed — some muted swatches and some vivid accents.

Hues sit in a neighboring band on the wheel (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #000028, #00003C, #00143C, #14143C, #C88CC8, #FFFFFF

Palette Logomark logo folio 2023 brand identity best has combination of 6 codes colors:
HEX: #00143c, RGB: (0, 20, 60); HEX: #ffffff, RGB: (255, 255, 255); HEX: #14143c, RGB: (20, 20, 60)
HEX: #000028, RGB: (0, 0, 40); HEX: #00003c, RGB: (0, 0, 60); HEX: #c88cc8, RGB: (200, 140, 200)
Simplified version of palette colors
Tint of midnightblue, White, Tint of midnightblue, Tint of midnightblue, Tint of midnightblue, Tint of plum
Color scheme was created by colorhunt

Colors codes in palette

Logomark logo folio 2023 brand identity best color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#00143c #00143c RGB(0, 20, 60)Cetacean Blue
#ffffff #ffffff RGB(255, 255, 255)White
#14143c #14143c RGB(20, 20, 60)Cetacean Blue
#000028 #000028 RGB(0, 0, 40)Rich Black (FOGRA29)
#00003c #00003c RGB(0, 0, 60)Cetacean Blue
#c88cc8 #c88cc8 RGB(200, 140, 200)Pastel Violet

Color Palette Contrast

6 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#00143c
#14143c
1.02
#00143c
#000028
1.13
#00143c
#00003c
1.09
#14143c
#000028
1.15
#14143c
#00003c
1.12
#000028
#00003c
1.03

Image palette Logomark logo folio 2023 brand identity best png