Design letters logotype palette

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Created at 01/15/2020 18:53

The palette consists of Semi dark, Light, Dark colors. Accent colors #af1ad3 and #801ca0. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #402448 (darkest) to #BCBCBC (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 9°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #402448, #801CA0, #848084, #A844DC, #AF1AD3, #BCBCBC

Palette Design letters logotype palette combines 6 color codes:

HEX: #af1ad3, RGB: (175, 26, 211); HEX: #a844dc, RGB: (168, 68, 220); HEX: #801ca0, RGB: (128, 28, 160)

HEX: #848084, RGB: (132, 128, 132); HEX: #bcbcbc, RGB: (188, 188, 188); HEX: #402448, RGB: (64, 36, 72)

Simplified version of palette colors

Shade of Dark Orchid, Tint of Dark Orchid, Tint of Dark Magenta, Tint of Grey, Shade of Silver, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Design letters logotype palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#af1ad3	#af1ad3	RGB(175, 26, 211)	—	—
#a844dc	#a844dc	RGB(168, 68, 220)	—	—
#801ca0	#801ca0	RGB(128, 28, 160)	—	—
#848084	#848084	RGB(132, 128, 132)	—	—
#bcbcbc	#bcbcbc	RGB(188, 188, 188)	—	—
#402448	#402448	RGB(64, 36, 72)	—	—

6 color pairs have low contrast and need improvement which may impact readability.