Hand lettering jack gudgin logodesigner brand identity palette

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Created at 01/16/2020 11:15

The palette consists of Light, Semi dark colors. Accent colors #abdbe3 and #2a5359. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #3C4444 (darkest) to #ABDBE3 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 30% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 3°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #2A5359, #3C4444, #779599, #94C4CC, #A4CCD4, #ABDBE3

Palette Hand lettering jack gudgin logodesigner brand identity palette combines 6 color codes:

HEX: #94c4cc, RGB: (148, 196, 204); HEX: #abdbe3, RGB: (171, 219, 227); HEX: #2a5359, RGB: (42, 83, 89)

HEX: #779599, RGB: (119, 149, 153); HEX: #a4ccd4, RGB: (164, 204, 212); HEX: #3c4444, RGB: (60, 68, 68)

Simplified version of palette colors

Shade of Light Blue, Shade of Powder Blue, Tint of Dark Slate Gray, Tint of Cadet Blue, Shade of Light Blue, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Hand lettering jack gudgin logodesigner brand identity palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#94c4cc	#94c4cc	RGB(148, 196, 204)	—	—
#abdbe3	#abdbe3	RGB(171, 219, 227)	—	—
#2a5359	#2a5359	RGB(42, 83, 89)	—	—
#779599	#779599	RGB(119, 149, 153)	—	—
#a4ccd4	#a4ccd4	RGB(164, 204, 212)	—	—
#3c4444	#3c4444	RGB(60, 68, 68)	—	—

6 color pairs have low contrast and need improvement which may impact readability.