Brand mascotlogo branding design palette

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Created at 01/16/2020 14:04

The palette consists of Semi dark, Light, Dark colors. Accent colors #820cf0 and #3c0494. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #342E44 (darkest) to #ACACAC (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 102°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #342E44, #3C0494, #820CF0, #ACACAC, #AD8384, #BE80F8

Palette Brand mascotlogo branding design palette combines 6 color codes:

HEX: #820cf0, RGB: (130, 12, 240); HEX: #be80f8, RGB: (190, 128, 248); HEX: #3c0494, RGB: (60, 4, 148)

HEX: #ad8384, RGB: (173, 131, 132); HEX: #acacac, RGB: (172, 172, 172); HEX: #342e44, RGB: (52, 46, 68)

Simplified version of palette colors

Shade of Blue Violet, Tint of Medium Purple, Shade of Indigo, Shade of Rosy Brown, Tint of Dark Gray, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Brand mascotlogo branding design palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#820cf0	#820cf0	RGB(130, 12, 240)	—	—
#be80f8	#be80f8	RGB(190, 128, 248)	—	—
#3c0494	#3c0494	RGB(60, 4, 148)	—	—
#ad8384	#ad8384	RGB(173, 131, 132)	—	—
#acacac	#acacac	RGB(172, 172, 172)	—	—
#342e44	#342e44	RGB(52, 46, 68)	—	—

6 color pairs have low contrast and need improvement which may impact readability.