Logo branding logotype brand design colors palette

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Created at 01/16/2020 18:30

The palette consists of Light, Semi dark colors. Accent colors #07dbf9 and #7c7c74. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #354A67 (darkest) to #C2CACA (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 101°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #07DBF9, #108A9A, #354A67, #7C7C74, #C2CACA, #D968F6

Palette Logo branding logotype brand design colors palette combines 6 color codes:

HEX: #07dbf9, RGB: (7, 219, 249); HEX: #d968f6, RGB: (217, 104, 246); HEX: #108a9a, RGB: (16, 138, 154)

HEX: #7c7c74, RGB: (124, 124, 116); HEX: #c2caca, RGB: (194, 202, 202); HEX: #354a67, RGB: (53, 74, 103)

Simplified version of palette colors

Shade of Sky Blue, Shade of Orchid, Tint of Dark Cyan, Shade of Grey, Tint of Silver, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Logo branding logotype brand design colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#07dbf9	#07dbf9	RGB(7, 219, 249)	—	—
#d968f6	#d968f6	RGB(217, 104, 246)	—	—
#108a9a	#108a9a	RGB(16, 138, 154)	—	—
#7c7c74	#7c7c74	RGB(124, 124, 116)	—	—
#c2caca	#c2caca	RGB(194, 202, 202)	—	—
#354a67	#354a67	RGB(53, 74, 103)	—	—

6 color pairs have low contrast and need improvement which may impact readability.