Logotype logomark branding brand identity

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Created at 01/21/2020 13:29

The palette consists of Light, Semi dark colors. Accent colors #754a23 and #754a23. Palette has Warm colors temperature.

By lightness, this palette runs from #4F3C26 (darkest) to #DFBB99 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 4°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #4F3C26, #6F4722, #754A23, #C37C3B, #DFBB99

Palette Logotype logomark branding brand identity combines 6 color codes:

HEX: #c37c3b, RGB: (195, 124, 59); HEX: #dfbb99, RGB: (223, 187, 153); HEX: #6f4722, RGB: (111, 71, 34)

HEX: #754a23, RGB: (117, 74, 35); HEX: #754a23, RGB: (117, 74, 35); HEX: #4f3c26, RGB: (79, 60, 38)

Simplified version of palette colors

Shade of Peru, Tint of Tan, Shade of Saddle Brown, Shade of Saddle Brown, Shade of Saddle Brown, Shade of Saddle Brown

Color scheme was created by colorswall

Color codes in palette

Logotype logomark branding brand identity color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#c37c3b	#c37c3b	RGB(195, 124, 59)	—	—
#dfbb99	#dfbb99	RGB(223, 187, 153)	—	—
#6f4722	#6f4722	RGB(111, 71, 34)	—	—
#754a23	#754a23	RGB(117, 74, 35)	—	—
#754a23	#754a23	RGB(117, 74, 35)	—	—
#4f3c26	#4f3c26	RGB(79, 60, 38)	—	—

7 color pairs have low contrast and need improvement which may impact readability.