Logo design rebranding

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Created at 01/16/2020 18:44

The palette consists of Dark, Light, Semi dark colors. Accent colors #840cb4 and #5b087c. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #3C3C3C (darkest) to #B49DBE (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 1°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #3C3C3C, #5B087C, #840CB4, #848484, #B49DBE, #C060E7

Palette Logo design rebranding combines 6 color codes:

HEX: #840cb4, RGB: (132, 12, 180); HEX: #c060e7, RGB: (192, 96, 231); HEX: #5b087c, RGB: (91, 8, 124)

HEX: #848484, RGB: (132, 132, 132); HEX: #b49dbe, RGB: (180, 157, 190); HEX: #3c3c3c, RGB: (60, 60, 60)

Simplified version of palette colors

Shade of Dark Violet, Tint of Medium Orchid, Tint of Indigo, Tint of Grey, Shade of Thistle, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Logo design rebranding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#840cb4	#840cb4	RGB(132, 12, 180)	—	—
#c060e7	#c060e7	RGB(192, 96, 231)	—	—
#5b087c	#5b087c	RGB(91, 8, 124)	—	—
#848484	#848484	RGB(132, 132, 132)	—	—
#b49dbe	#b49dbe	RGB(180, 157, 190)	—	—
#3c3c3c	#3c3c3c	RGB(60, 60, 60)	—	—

6 color pairs have low contrast and need improvement which may impact readability.