Brand s logo concept data management branding and identity colors palette

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Created at 01/17/2020 12:16

The palette consists of Light, Dark, Semi dark colors. Accent colors #19baf0 and #7b6ae2. Palette has Cool colors temperature.

By lightness, this palette runs from #1C1C5C (darkest) to #19BAF0 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 53°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #19BAF0, #1C1C5C, #343C6C, #5B639A, #7B6AE2, #9E9FBA

Palette Brand s logo concept data management branding and identity colors palette combines 6 color codes:

HEX: #19baf0, RGB: (25, 186, 240); HEX: #7b6ae2, RGB: (123, 106, 226); HEX: #1c1c5c, RGB: (28, 28, 92)

HEX: #5b639a, RGB: (91, 99, 154); HEX: #9e9fba, RGB: (158, 159, 186); HEX: #343c6c, RGB: (52, 60, 108)

Simplified version of palette colors

Tint of Deep Sky Blue, Shade of Medium Slate Blue, Tint of Midnight Blue, Shade of Slate Blue, Shade of Light Steel Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Brand s logo concept data management branding and identity colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#19baf0	#19baf0	RGB(25, 186, 240)	—	—
#7b6ae2	#7b6ae2	RGB(123, 106, 226)	—	—
#1c1c5c	#1c1c5c	RGB(28, 28, 92)	—	—
#5b639a	#5b639a	RGB(91, 99, 154)	—	—
#9e9fba	#9e9fba	RGB(158, 159, 186)	—	—
#343c6c	#343c6c	RGB(52, 60, 108)	—	—

6 color pairs have low contrast and need improvement which may impact readability.