Icon logo design rebrand

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Created at 01/17/2020 12:26

The palette consists of Dark, Light colors. Accent colors #7f92fb and #2a067d. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #2A067D (darkest) to #F8F6FB (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 33°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #2A067D, #300791, #530FF2, #7F92FB, #F8F6FB

Palette Icon logo design rebrand combines 6 color codes:

HEX: #530ff2, RGB: (83, 15, 242); HEX: #7f92fb, RGB: (127, 146, 251); HEX: #2a067d, RGB: (42, 6, 125)

HEX: #300791, RGB: (48, 7, 145); HEX: #f8f6fb, RGB: (248, 246, 251); HEX: #300791, RGB: (48, 7, 145)

Simplified version of palette colors

Tint of Blue, Tint of Cornflower Blue, Tint of Navy, Tint of Dark Blue, Shade of Ghost White, Tint of Dark Blue

Color scheme was created by colorswall

Color codes in palette

Icon logo design rebrand color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#530ff2	#530ff2	RGB(83, 15, 242)	—	—
#7f92fb	#7f92fb	RGB(127, 146, 251)	—	—
#2a067d	#2a067d	RGB(42, 6, 125)	—	—
#300791	#300791	RGB(48, 7, 145)	—	—
#f8f6fb	#f8f6fb	RGB(248, 246, 251)	—	—
#300791	#300791	RGB(48, 7, 145)	—	—

6 color pairs have low contrast and need improvement which may impact readability.