Vector ux web brand and identity colours

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Created at 01/17/2020 12:28

The palette consists of Light, Dark, Semi dark colors. Accent colors #fbc304 and #280c72. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #280C72 (darkest) to #F9C55C (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #280C72, #6673B6, #6D543D, #9E9E9F, #F9C55C, #FBC304

Palette Vector ux web brand and identity colours combines 6 color codes:

HEX: #fbc304, RGB: (251, 195, 4); HEX: #f9c55c, RGB: (249, 197, 92); HEX: #280c72, RGB: (40, 12, 114)

HEX: #6673b6, RGB: (102, 115, 182); HEX: #9e9e9f, RGB: (158, 158, 159); HEX: #6d543d, RGB: (109, 84, 61)

Simplified version of palette colors

Shade of Gold, Tint of Goldenrod, Shade of Midnight Blue, Tint of Royal Blue, Shade of Dark Gray, Tint of Saddle Brown

Color scheme was created by colorswall

Color codes in palette

Vector ux web brand and identity colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fbc304	#fbc304	RGB(251, 195, 4)	—	—
#f9c55c	#f9c55c	RGB(249, 197, 92)	—	—
#280c72	#280c72	RGB(40, 12, 114)	—	—
#6673b6	#6673b6	RGB(102, 115, 182)	—	—
#9e9e9f	#9e9e9f	RGB(158, 158, 159)	—	—
#6d543d	#6d543d	RGB(109, 84, 61)	—	—

5 color pairs have low contrast and need improvement which may impact readability.