Homepage brand branding visual design colors

0.29k

Created at 01/22/2020 12:51

The palette consists of Light, Dark, Semi dark colors. Accent colors #eccc64 and #0c1a64. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #0C1A64 (darkest) to #ECCC64 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #0C1A64, #4C443C, #6C73A1, #A4D7BE, #E2AB36, #ECCC64

Palette Homepage brand branding visual design colors combines 6 color codes:

HEX: #e2ab36, RGB: (226, 171, 54); HEX: #eccc64, RGB: (236, 204, 100); HEX: #0c1a64, RGB: (12, 26, 100)

HEX: #6c73a1, RGB: (108, 115, 161); HEX: #a4d7be, RGB: (164, 215, 190); HEX: #4c443c, RGB: (76, 68, 60)

Simplified version of palette colors

Tint of Goldenrod, Shade of Khaki, Shade of Midnight Blue, Shade of Slate Gray, Tint of Medium Aquamarine, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Homepage brand branding visual design colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e2ab36	#e2ab36	RGB(226, 171, 54)	—	—
#eccc64	#eccc64	RGB(236, 204, 100)	—	—
#0c1a64	#0c1a64	RGB(12, 26, 100)	—	—
#6c73a1	#6c73a1	RGB(108, 115, 161)	—	—
#a4d7be	#a4d7be	RGB(164, 215, 190)	—	—
#4c443c	#4c443c	RGB(76, 68, 60)	—	—

4 color pairs have low contrast and need improvement which may impact readability.