Created at 01/22/2020 12:51

Homepage brand branding visual design colors

The palette consists of Light, Dark, Semi dark colors. Accent colors #eccc64 and #0c1a64. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #0C1A64 (darkest) to #A4D7BE (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #0C1A64, #4C443C, #6C73A1, #A4D7BE, #E2AB36, #ECCC64

Palette Homepage brand branding visual design colors combines 6 color codes:

HEX: #e2ab36, RGB: (226, 171, 54); HEX: #eccc64, RGB: (236, 204, 100); HEX: #0c1a64, RGB: (12, 26, 100)

HEX: #6c73a1, RGB: (108, 115, 161); HEX: #a4d7be, RGB: (164, 215, 190); HEX: #4c443c, RGB: (76, 68, 60)

Simplified version of palette colors

Tint of goldenrod, Shade of Khaki, Shade of midnightblue, Shade of slategrey, Tint of mediumaquamarine, Shade of dimgrey

Color scheme was created by colorswall

Colors codes in palette

Homepage brand branding visual design colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e2ab36	#e2ab36	RGB(226, 171, 54)	—	—
#eccc64	#eccc64	RGB(236, 204, 100)	—	—
#0c1a64	#0c1a64	RGB(12, 26, 100)	—	—
#6c73a1	#6c73a1	RGB(108, 115, 161)	—	—
#a4d7be	#a4d7be	RGB(164, 215, 190)	—	—
#4c443c	#4c443c	RGB(76, 68, 60)	—	—

4 color pairs have low contrast and need improvement which may impact readability.