Logos vector illustrator branding colors

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Created at 01/17/2020 14:53

The palette consists of Light, Semi dark colors. Accent colors #0ca3dc and #05547c. Palette has Cool colors temperature.

By lightness, this palette runs from #2C3C54 (darkest) to #8CE4EC (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 31°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #05547C, #0CA3DC, #157A83, #2C3C54, #4C849C, #8CE4EC

Palette Logos vector illustrator branding colors combines 6 color codes:

HEX: #0ca3dc, RGB: (12, 163, 220); HEX: #8ce4ec, RGB: (140, 228, 236); HEX: #05547c, RGB: (5, 84, 124)

HEX: #4c849c, RGB: (76, 132, 156); HEX: #157a83, RGB: (21, 122, 131); HEX: #2c3c54, RGB: (44, 60, 84)

Simplified version of palette colors

Shade of Deep Sky Blue, Shade of Pale Turquoise, Shade of Royal Blue, Tint of Steel Blue, Tint of Teal, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Logos vector illustrator branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0ca3dc	#0ca3dc	RGB(12, 163, 220)	—	—
#8ce4ec	#8ce4ec	RGB(140, 228, 236)	—	—
#05547c	#05547c	RGB(5, 84, 124)	—	—
#4c849c	#4c849c	RGB(76, 132, 156)	—	—
#157a83	#157a83	RGB(21, 122, 131)	—	—
#2c3c54	#2c3c54	RGB(44, 60, 84)	—	—

7 color pairs have low contrast and need improvement which may impact readability.